The label ensures consumers that the organic and natural cosmetics product strictly adheres to specified standards, using raw materials meeting these criteria. At least 80% of the brand must comply. The ingredients include plants from certified organic cultivation or wild collection. Animal protection is a priority, and the product prohibits ethoxylated raw materials, silicones, mineral oil, synthetic organic colors, and synthetic fragrances. The majority of raw materials are plant-based, complemented by minerals and animal ingredients from traditional use. Some essential substances are allowed for enhanced organoleptic properties and consumer protection.

More than 50% of the production of the product takes place in the specified country.